8 min read
Hey there design enthusiasts, business owners, and curious minds! Can you believe that it’s already August? With 2024 right around the corner, it’s time to take a look at the old website and see what can be improved. As the world of website design continues to evolve, staying ahead of the design curve has never been more important. Web design can actually make more of an impression on your customers than you think. In this blog, I’m delighted to share with you a glimpse of the top five website design trends for 2024. Something important I think I should mention is that this is by no means a definitive list, but rather my five favorite new web design trends that I believe will be making waves in the coming year. So, let’s embark on this creative voyage and take a look at some examples of some of these trends that are already being used on some breathtaking sites.
Website Shown Above: Maven11
Complex Gradients
As we look ahead, it’s evident that websites are no longer confined to basic color schemes; instead, they’re embracing the dynamic interplay of colors in intricate gradients. These gradients, composed of multiple hues and shades, add a new dimension of depth and visual spice to web page designs. Complex gradients go beyond the conventional two-color blends, incorporating a spectrum of tones that seamlessly transition and blend together. This technique creates a captivating visual experience, where colors shift and merge, evoking emotions and enhancing user engagement. As web designers explore this trend, we’re bound to witness websites that feature alluring gradients that not only catch the eye but also convey a sense of sophistication and modernity.
Website Shown Above: Joe 8 Lee
Visible Boundaries
Visible boundaries or what I like to call “the newspaper look” is another trend that I believe will make headlines (pun intended) in the coming year. With a nod to the past and a fresh twist for the future, this trend centers around the concept of hard lines that visually separate content. Just as newspapers once contained stories within well-defined columns and sections, web designers are now embracing the notion of distinct compartments that house content. Each section, reminiscent of a newspaper article, is delineated by clear and defined boundaries, creating a sense of structure and order in the digital space. The newspaper look trend brings an air of nostalgia while infusing it with a modern sensibility, resulting in web layouts that effortlessly guide the viewer’s eye. Prepare to be enchanted by this harmonious blend of tradition and innovation as visual boundaries take center stage, transforming websites into immersive and easily navigable digital experiences.
Website Shown Above: BCG Brighthouse
Interactables
Another captivating trend is emerging that promises to revolutionize user engagement and interaction – the rise of interactables. As we journey into the future of digital experiences, web designers are pushing the boundaries by infusing websites with elements that respond and adapt to user actions. Interactables encompass a wide array of elements, from playful animations that react to cursor movement to interactive buttons that change shape upon hovering. This trend goes beyond static visuals, inviting users to actively participate and explore the content before them. By integrating interactables, websites come alive with a sense of interactivity, drawing users into a captivating dance between their actions and the responsive design. With interactables set to become an integral part of web design, brace yourself for a new era of immersive, hands-on digital experiences that redefine the way users engage with online content.
Website Shown Above: Live Person
Artificial Intelligence
Arguably the most important trend on this list is the integration of artificial intelligence into websites. As the popularity of conversational AI such as ChatGPT and image creation AI such as Midjourney and Stable Diffusion, AI is beginning to make waves in the digital landscape. This trend will encompass many different aspects of web design and the web building and maintaining process. Plenty of AI tools already exist which make the process of building a website more accessible than ever before, but there are also plenty of hidden uses for AI integration. The team over at Live Person are developing an intelligent customer service chatbot which allows users to interact with it as if they were talking to a real person. Plenty of chatbots exist with pre-made answers and suggestions, but never have we seen such an advanced system that can recognize and detect what a person is trying to say. This will definitely make future interactions with chatbots a lot easier and get people the answers they need.
Website Shown Above: Two Authenticators
Big and Bold Text
The final design trend to look out for in 2024 might be simpler than you think, big and bold text. In a digital landscape often saturated with information, designers are turning to oversized typography to command attention and convey messages with undeniable authority. This trend is all about breaking away from the conventional and daring to let words take center stage, allowing them to become both visual elements and conveyors of meaning. The use of large and striking fonts not only captures the viewer’s gaze but also emphasizes the importance of the message being communicated. With big and bold text as an upcoming web design trend, prepare to witness websites that make an unforgettable impression through words that demand to be noticed, celebrated, and remembered long after the page is left behind.
As 2024 gets closer and closer, the realm of web design promises to captivate and inspire with a host of dynamic trends. From eye-catching gradients to the big and bold text found on many websites, the future of web design is rich with innovation. If this blog interested you, or better yet made you realize you don’t want to get left behind with an outdated website, Digital Raven can be the solution to your problem. Not only do we do our best to stay up to date with the latest designs trends, we also provide many different plans and pricing for where you’re at in your business journey. Please check out our website plans page for details on how you can get started with a website plan today.
